The E-Commerce Times

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Today's Headlines:
Gold Mine or Mine Field: Pay Per Click vs. Keywords Cross-Selling's Time Has Come
The Business Case for Virtual Business, Part 1 Google: Italian Court Case Threatens Internet Freedom Nortel Asset Sale Punctuates End of Era Message From Our Sponsor
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Podcast
The Many Layers of the Cloud (39:24 minutes)
The idea of cloud computing isn't a wholly new and suddenly emerging idea.Rather,it's the latest in a progression of evolving ideas that have built upon each other ever since the Internet began. To create an adequate definition for the cloud, one would have to address its many layers -- Software as a Service, Platform as a Service, and
Infrastructure as a Service, to name a few.http://www.ectnews.com/shared/audio/ect-gardner-2009-06-22.mp3
Today's Story Highlights

Gold Mine or Mine Field: Pay Per Click vs. Keywords
Since its conception in 1996, Google's search engine has played a key role in redefining not only the role of the Internet, but also the accessibility of the Internet to the end-user. In 2000, Google began selling ads associated with search keywords. However, the way these ads are triggered has led to numerous controversies.
http://www.ecommercetimes.com/story/67396.html
Cross-Selling's Time Has Come
"You got your peanut butter in my chocolate!" -- "You got your chocolate in my peanut butter!" What the initially skeptical characters in Reese's famous candy commercials learned through a somewhat painful cross-sell process -- usually by bumping into each other -- was that these complementary ingredients together made each one better.
http://www.ecommercetimes.com/story/67399.html
The Business Case for Virtual Business, Part 1
It wasn't long after the launch of Linden Lab's Second Life back in 2003 that companies and organizations around the globe began to sit up and take notice. The prospect of millions of potential customers -- all flocking to the same destination and congregating there -- is enough to whet the appetite of even the most conservative and change-averse organization, after all.
http://www.ecommercetimes.com/story/67398.html
Google: Italian Court Case Threatens Internet Freedom
Testimony begins Tuesday in the Italian trial of four Google executives accused of defamation and violating privacy for allowing a video to be posted online showing an autistic youth being abused. All four deny wrongdoing. The case could set the tone for new limits on sharing videos and other content on the Web.
http://www.ecommercetimes.com/story/67403.html
Nortel Asset Sale Punctuates End of Era
Nortel Networks has agreed to sell its two advanced wireless technology business units to Nokia Siemens for $650 million. The companies hope to close the sale by Q3 of this year. It is an ignominious end for the telco, which at one time was one of the dominant players in the global marketplace. In January, however, the Toronto-based company filed for Chapter 11 bankruptcy.
http://www.ecommercetimes.com/story/67395.html